A form is more than just a functional component of your website; it’s an essential tool for engaging with your audience. When a form integrates seamlessly with your website’s design, it can greatly enhance the user experience. If a form appears to be a natural part of your site, users are more likely to feel at ease when filling it out.
Understanding the basics
Before we start enhancing the appearance of your embedded form, let’s make sure you have the basics in place.
Choose a form builder
Selecting the right form builder can greatly impact the effectiveness of your online forms. Opt for a builder that is user-friendly, provides customization options and templates, and enables you to create interactive and engaging forms.
Seek a form builder that offers comprehensive customization features, such as color schemes, fonts, and layout choices. Additionally, make sure it supports responsive design to ensure compatibility across various screen sizes.
Create your form
- Tailor the form to align with your website's purpose (such as contact, signup, registration, etc.).
- Keep the form fields relevant and necessary to prevent overwhelming users.
- Organize the fields in a logical sequence to guide users smoothly from beginning to end.
- Use clear and concise labels for each field. If a field needs a specific format, include an example in the instructions or use placeholder text.
- Clearly mark which fields are required and which are optional.
Generate embed code
Getyn Forms provides ready-to-use code for embedding forms anywhere on your website.
You can embed your form using any of the following methods:
- iFrame allows you to embed the form as a frame or external resource. We automatically adjust the height and width based on the container to ensure a seamless look on your webpage.
- JavaScript enables you to integrate the form directly into your webpage. You can customize the JS code for automatic height adjustments, field aliases, and referral tracking.
- Hyperlinks provide a straightforward way to embed forms. When a visitor clicks a hyperlink, the form opens in a popup window.
- Lightbox allows your form to appear as a popup over your webpage when visitors perform a specific action, capturing their attention and boosting conversion rates.
- HTML & CSS code can be downloaded and customized for embedding into your website.
Making your form fit in
Once you have your embed code, you can style it to align with your website’s design.
Identify your website's style elements
- What are your primary and secondary colors?
- Which fonts are used on your website?
- How do your call-to-action buttons appear?
Also, take into account the surrounding content; the form should complement the webpage without being overwhelming.
Color coordination
Color psychology is essential for user experience. The right colors can evoke emotions, direct user attention, and improve overall form usability. Identify your website's primary and secondary colors, then select a color palette that harmonizes with your site.
- Complementary colors: Colors that are opposite each other on the color wheel (e.g., blue and orange).
- Analogous colors: Colors that are next to each other on the color wheel (e.g., blue, green, and yellow-green).
- Triadic colors: Three colors that are evenly spaced on the color wheel (e.g., red, yellow, and blue).
- Monochromatic colors: Various shades, tints, and tones of the same color.
Experiment with different combinations to find what works best. Using too many colors can be overwhelming, so stick to a limited palette and keep a consistent color scheme across your website for a cohesive appearance.
Typography and fonts for your form
Use the same font family as your website’s main body text and headings to ensure consistency. You can utilize different font weights (bold, light, regular) or styles (italic) for emphasis or to create a visual hierarchy within the form.
Select fonts with clear, easy-to-read characters. Avoid overly decorative or script fonts that may be hard to read, and ensure the font size is comfortable for users.
Match form buttons to website call-to-action buttons
Maintaining consistency in button design throughout your website is essential for a cohesive user experience. Review the styling of your call-to-action (CTA) buttons, including background color, text color, border radius, padding, and hover effects. Ensure that the same button shapes (rounded, square, rectangular) are used across your site.
Best places to embed a form on your website
The ideal placement of a form depends on its purpose and the overarching objectives of your website.
Homepage
"Above the fold" refers to the most prominent position on a webpage. This placement is ideal for high-priority forms, such as email subscriptions or contact forms, aimed at generating leads.
Blog posts
You can position the form at the end of the post to capture reader interest or place it within the post to break up lengthy content and provide additional value.
Pop-ups
- Exit-intent pop-ups: Activated when a visitor is about to leave the site.
- Timed pop-ups: Displayed after a visitor has spent a certain amount of time on the page.
- Scroll-triggered pop-ups: Appears when a visitor scrolls to a specific section of the page
Getyn Forms provides Lightbox popup forms that effectively generate leads on your website.
The ideal placement for your form depends on your specific goals and target audience. Experiment with different options to find what works best for your site. By aligning your embedded forms with your website's design, you can create a seamless and engaging user experience. A well-integrated form not only enhances your site’s aesthetics but also increases conversions. Remember to focus on consistency, readability, and user-friendliness when designing your forms, and you’ll be on your way to creating forms that seamlessly blend with your website’s overall look and feel.
